Tips to Find the Right Diamond at the Best Jeweler

Navigating the world of diamonds can be daunting to the uninformed. Lab or natural, oval or pear, halo or classic solitaire; it can be a lot to process. Starting your search for the perfect diamond can feel overwhelming, but our experts at Rogers Jewelry Co. have been demystifying fine jewelry for over 85 years and are still here to help. We've compiled a few tips to guide you in your search for the perfect diamond. From lab-grown diamonds and natural diamonds to designer or custom pieces, our experts can answer your questions and ensure you find an incredible diamond.

Classic and Historic: Natural Diamonds

When it comes to timeless beauty and enduring value, natural diamonds remain a beloved choice. Each diamond is a unique masterpiece, formed over billions of years deep within the Earth. These treasures are admired for their brilliance, rarity, and unmatched symbolism of eternal love. At Rogers Jewelry Co., our selection includes an array of natural diamond solitaires that are hand-picked by our professionals to select only those most fitting for the rings we display. If you’re interested in understanding the 4 Cs (cut, color, clarity, and carat) or exploring different settings, our experts are here to help you make an informed decision.

Sustainability and Innovation: Lab-Grown Diamonds

For a modern, sustainable, and budget-friendly option, lab-grown diamonds offer all the sparkle of their natural counterparts. These diamonds are created in controlled environments using advanced technology to produce diamonds that are chemically and visually identical to those mined from the Earth. Lab-grown diamonds often allow buyers to maximize size and quality within their budget. Rogers Jewelry Co. offers a stunning collection of lab-grown diamond solitaires that provide both ethical and aesthetic appeal. Explore our sparkling lab-grown options in our California and Reno showrooms.

Artistry and Unique: Designer Engagement Rings

A designer engagement ring can transform your diamond into a piece of wearable art. Rogers Jewelry Co. partners with top designers like Fire & Ice and Jye to offer exclusive styles that cater to every taste. From sleek modern designs to intricate vintage-inspired pieces, our curated selection ensures that you’ll find a ring as unique as your love story.

Personal and Inspired: Custom-Designed Rings

For a one-of-a-kind creation, consider custom-designed jewelry. At Rogers Jewelry Co., our state-of-the-art design centers allow you to bring your vision to life. Whether you’re reimagining a family heirloom or crafting a new engagement ring design from scratch, our skilled jewelers work closely with you to create a piece that’s uniquely yours with the diamond you select.

Locating a Trusted Jeweler

When selecting a jeweler, trust and expertise should be your top priorities. Look for a retailer with a long-standing reputation, transparent pricing, and knowledgeable staff who can guide you through the process. Rogers Jewelry Co. stands out not only for our legacy of excellence but also for the personalized service and unmatched quality we provide.

Choose Rogers Jewelry Co. as Your Diamond Jeweler

Finding the right diamond is a journey, and our experts at Rogers Jewelry Co. have been your trusted partner every step of the way for over 85 years. With locations in Folsom, Elk Grove, Fresno, Bakersfield, Reno, and now San Luis Obispo, Rogers Jewelry Co. is proud to serve communities in California and Nevada. Our luxury superstores are designed to offer an elevated shopping experience, complete with lounge areas, fireplaces, and complimentary beverages for your comfort. We are proud to be your experts for your top-tier fine jewelry and luxury timepieces. Our supercenters also offer private viewing rooms and computer design centers to make sure you can choose or design the perfect diamond jewelry to add to your collection. For more information, contact Rogers showrooms at contact@thinkrogers.com or (800) 733-1873, or visit one of our showrooms.